B2B                B2C              Direct response copywriting 

Most copywriters write about your product. I find out why it wins — then write that.

Strategic copy for manufacturing, property, logistics and financial services. 25+ years in international business means I know your world before I write a word. 

SECTORS SERVED:

MANUFACTURING

LOGISTICS&CARGO

REAL ESTATE

FINANCIAL SERVICES

INDUSTRIAL B2B

How it works

Simple process. No surprises

1

Discovery Call

2

Research and Strategy

3

First Draft

4

Revision & Done 

15 minutes. I learn your business, your audience, what's working, what isn't.

I dig into your markets, competitors and customers. Most clients say this alone worth it. 

You get clean, structured copy with a clear argument. No filler. No buzzwords.

Two rounds of revision included. I take feedback well and don't argue with data. 

Hi, I am Andriy Koval.

I've written contracts in English translated into Russian for a Russian steel mill, reports for Kenyan government officials, proposals for large international corporations, investment presentations for corporate headquarters, articles in magazines, and designed promotional materials — all before I ever called myself a copywriter.

 

25+ years in international business management, spanning Eastern Europe, Asia, and Africa,  have taught me that persuasive writing isn't about adjectives. It's about understanding what your reader needs to hear, in the right order, using words that don't require a second read.

 

Currently, I craft B2B and B2C copy, technical content, and direct response campaigns for clients who prioritise accuracy over buzzwords. Landing pages. Email sequences. Case studies.  Sales letters.  Web content. The full spectrum, without the fluff.

 

I work best with manufacturing, logistics, property and financial service clients.

 

I also write for my pleasure. See the example from my decades in international trade. [Read one here]

 

Fluent in English and Russian. Post-Soviet background, global perspective, Riga-based. I meet deadlines, take feedback well, and do not overthink simple projects or undersell complex ones.

 

I specialise in

  • landing pages,
  • email series,
  • sales letters,
  • sales pages,
  • online ads,
  • case studies,
  • e-books, and
  • white papers.

 

Want to see how I can help your business grow? 

What colleagues say about how I work:

"Working with Andrei was very pleasant, ever approachable. Systems were in place, and whenever his intervention was needed, he stepped in to provide executive assistance and pragmatic solutions.

His unique sense of humour was legendary. Other than his work side, he is a genuinely fun person to be around."

Hansal Shah, lawyer

 

 

"...He is direct without being blunt, honest without being harsh, and decisive without being reckless. When things got tough (and in our work they did), he never lost his head. He stayed calm, kept everyone focused, and somehow always had a plan already in motion.

...He has this rare ability to stay zoomed out on the big picture. 
...He reads the room, understands leverage, and always seems to find angles to move things forward. 
...He has a great sense of humour that makes even stressful days feel manageable. 

...He doesn't give long speeches, but when he speaks, it's worth paying attention." 

Ferideh Kilii, Business Executive

Contact me

Location

Riga, Latvia